Product Description

The author of "The Macintosh Way" reveals his evangelical business approach to selling, marketing, and managing.

Product Details

• Amazon Sales Rank: #165083 in Books
• Published on: 1992-11-13
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Customer Reviews

guy provides a blueprint for making your dream happen.
one of a few classic texts that i consult extensively during any significant marketing effort. full of real information that you can use immediately. it inspired me to strive for a higher level of personal performance. guy has done it again: given the world a front row seat for the explanation of how the mac became the force that changed personal computers forever... then detailed what i must do for my dream to become a reality. thank you guy!

This is an incredibly insightful marketing handbook!!
Mark Twain once said that the difference between the right word and almost the right word is the difference between "lightning and lightning bug". The same could be said about what many MBAs think marketing is compared with the "evangelist's" view of marketing. The latter gets an incredible charge from sharing some product or service, from promoting a cause passionately; the former is marking time by comparison. Guy Kawasaki's book is concise, lucid, amusing, and instructive. This book is lightheartedly profound and amusedly serious. It has much to teach not only intelligent business people, but everyone who has ever had a passion to share a dream with others.

A Timeless Message
Whether your promoting your business, or selling religion, this is an essential read.

Clearly based on the authors experience of promoting the Apple Mac in its early years (which makes it a bit dated in some respects), it conveys well how to proselytize a product or service. Anyone selling high technology products, or trying to motivate a charity or other social group can pick up good ideas from it.

Very well worth the cost!