Product Details

• Amazon Sales Rank: #300311 in Books
• Published on: 1988-06-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Synopsis
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.

Customer Reviews

The Best Book Written on Advertising
David Ogilvy is one of the best advertising men this past century has ever seen. He combines his knowledge and passion with strict guidlines which he has learned and accepted and that are still applicable today. I had borrowed the book from a previous employer when I first started working in Advertising, as soon as I could I bought my own copy and have read the book thrice so far; I am currently summarizing it for future reference.

David Ogilvy is my agency's master.
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.

best marketing book for beginnners I read
The tips and strategies make it a book that everyone interested in markting should read. Ogilvy turn marketing in an even enjoyable subject. As a pionner in the field, he selects the best stories and examples to ilustrate the development of marketing in this century. Read it!