Product Description

Getting Everything You Can Out of All You've Got is a revolutionary new strategic business and marketing handbook. The author is Jay Abraham, the young Californian whose meteoric rise to the ranks of the super-rich has led business leaders around the world to wonder, what's his secret? The book is a collection of today's most successful business growth ideas that will enable everyone to identify the hidden assets, overlooked opportunities and untapped resources that will guarantee phenomenal growth for their business. Packed with case histories, examples and groundbreaking ideas, Getting Everything You Can Out of All You've Got will revolutionise your business - whatever its size. Includes today's top strategies for growth; Shows you how to adapt profit-orientated practices to suit your own business; Includes personal and career advice to help you get everything you can out of life; Brings together the most powerful, effective, timely and state of the art ideas; Written by Jay Abraham, the world-famous direct marketing phenomenon.

Product Details

• Amazon Sales Rank: #162148 in Books
• Published on: 2001-04-26
• Original language: English
• Binding: Paperback
• 384 pages

Amazon.co.uk Review
Marketing whizz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring, Amazon.com

Review
'Marketing whizz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express.' - Dan Ring, AMAZON.COM

About the Author
Jay Abraham is recognised as the most successful marketing consultant in the business world today. He is an entrepreneur, marketing expert and management consultant and has spent 20 years giving seminars on good business practice throughout the US, Europe and the UK

Customer Reviews

Its about time!
Let me tell you something, it is about time someone came out with an all inclusive marketing instruction manual that tells it like it is. Jay doesn't waste any time getting right down to the nitty gritty. This is the BEST down to earth, common sense, and most-of-all workable marketing manual I've seen in years! He gives hundreds of real life examples that you can use in your business to make it so easy for your customers to say YES! I've only had the book for a month and have already revamped my referral program, direct mail system, and my online marketing program. This stuff is for real. The only SIX star book in the library. High five to Jay Abraham!!! Anson Bentley, The Paper Trail Scrapbook Company

An excellent exciting inspiring book
It was a joy to read this book. It is fast-paced and punchy and exciting. It is written primarily with a North American readership in mind, so some of the case-studies are challenging: for example, there is a fictional and approving anecdote about a mugger who increased his takings by following the recommended marketing strategies. But, this aside, I was gripped and stimulated by this book. I am now racing to adopt and adapt the hundreds of tips I came away with, and I am also brimming with ideas of my own.

A book which lives up to the title!
Abraham truly is a world leader - he thinks on marketing in a way which is foreign to most marketers today - but boy his methods work. He's not interested in the crap that we see passed off as advertising on our TV's. His ads work. Buy the book. Get a future.