Product Details

• Amazon Sales Rank: #33695 in Books
• Published on: 2005-08-25
• Binding: Paperback
• 150 pages

Synopsis
The new book from the bestselling authors of THE BEERMAT ENTREPRENEUR and THE BOARDROOM ENTREPRENEUR Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat by the team that bought you The Boardroom Entrepreneur is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, and is determined to make sales more than just an extra but a key part of their business' strategy.

From the Publisher
The new book from the bestselling authors of THE BEERMAT ENTREPRENEUR and THE BOARDROOM ENTREPRENEUR

From the Inside Flap
`Highly entertaining, original, and full of practical and concise tips'
Iain Henderson, Partner, Accenture

`Mike is the Father Ted of sales: irreverent, endearing and wonderfully effective. Generating more sales isn't a mystery anymore - Mike has the wonderful ability to make the complex clear. Wake up the sales person within you with Mike's obscenely simple concepts'
Matt Drought, Director, naturaltraining

`A truly sizzling read, guaranteed to improve your technique for seduction and sales alike - I couldn't put it down'
Gavin Johnson, Director of Strategy and Interaction, Schmakk

`In professional partnerships we like to think we don't have to sell. This is a dangerous illusion - luckily this book is here to show us how, and why it needn't be hell. Inspiring and motivational'
John Beevor, BPE Solicitors

`Mike and Chris' books are acquiring a reputation for readability and entertainment, but also for having a lot to say. Sales on a Beermat carries on a fast-growing tradition'
Lucy Armstrong. Chief Executive, The Alchemists

`We have just been engaged by an international bank to implement a new software system which could mean upwards of £500k of revenue - all from one technique in this book!' Nigel Winship, Founder, First Thought Consulting

`The day of the stand-alone salesman is over. This book enables everyone to understand how they can assist in revenue generation'
Graeme Finch, Chief Executive, Business Link, Milton Keynes, Oxon & Bucks

`Mike and Chris demystify the sales process and prove that professional sales and negotiation skills can be taught and learned'
Seán Derrig, National Franchise Manager, Snap-on Tools

`Sales on a Beermat does exactly what it claims - it helped double our sales in three months'
Stefan Foster, Managing Director, The National Computing Centre

Customer Reviews

Great for technical or complex sales
This is a book I definitely recommend for anyone new to sales or just looking to sharpen their sales toolkit. I found Mikes Beermat Entrepreneur good but not great for non-technical businesses, however anyone working with a complex sales process will find this invaluable. Even the general sales advice within this book is fantastic. But make sure you actually use the tools and don't undervalue networking this is the best way to meet new prospects, without a doubt. Especially get using the pipeline (tailor to your own needs) and get moving those prospects down the pipeline to the bank.

Oh yeah! and best of luck I hope you win all the big jobs and enjoy sales more everyday beacause it's a great profession to be in.

Kickstart your sales
Mike & Chris will guide through you how to win new clients and business.

Make sure you read and implement the Magic Email for making appointments.

Pure Gold!

Sales on a Beermat
I've just finished Sales on a Beermat and it's the kind of book whose message and principles you want to put into practise immediately. I've heard other people mention how well some of the concepts contained within have worked for their businesses and hope that the same happens for mine.

Sales on a Beermat is, as a small business owner, the sort of thing you hope your staff read as well!