Product Details

• Amazon Sales Rank: #317131 in Books
• Published on: 1998-10-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

Customer Reviews

Giving Yourself the Space to Create Leads to Success
I was surprised at how much was captured in CREATIVITY IN BUSINESS. In my position I am constantly trying to be creative, both to share information and perspectives internally and to explain our strategy to the outside world. I have read other books on creativity and found new ideas here. I like the mix of stress reduction with common sense suggestions, such as "sense and see what is around you" and "ask dumb questions" which I still feel I can only do the first time I meet someone. The exercises are also helpful. The Stated-Goal Exercise reminds me of the "stalls" described in THE 2,000 PERCENT SOLUTION by Mitchell, Coles, and Metz. "Stalls" hinder creativity. Here's how. The Communications Stall means we are working with unclear messages and incorrect interpretations. The Disbelief Stall suggests that many do not believe they can be creative. The Tradition Stall says that we just keep doing things the same way. The Bureaucratic Stall tells us that we must still spend time doing unproductive activities like filling out forms. The Misconception Stall says that we are operating under poor assumptions, and The Unattractiveness Stall means that if something looks unpleasant, we do not want to look any further. As a meditator and someone who believes you do best what you are passionate about, giving yourself the space to create always leads to success. These stories and ideas helped me create the space. In addition to CREATIVITY IN BUSINESS and THE 2,000 PERCENT SOLUTION, which I highly recommend, Mr. Ray and Ms. Meyers also suggest other books to read in this area. Go ahead, read and create!

A great book. I wished I had followed it ten years ago.
Heuristics such as "Ask dumb questions", do what is only "easy, effortless, and enjoyable" might sound simplistic and trite, but this book has lots of substance and interesting annecdotes by a list of very credible individuals. It is many cuts above "Do What You Want and The Money Will Follow". Based on the Stanford University course on the art of success that started in the 80's," Creativity in Business" is much more than new age thinking. No rah, rah's here, just a personal glimpse at the reflections of some very successful and interesting people. I have read this book several times, and unfortunately, didn't have the courage or conviction at a younger age to realize how important it is to total well being to enjoy one's work. It is never too late. Read this book. If you don't make great changes in your own life, at least you will enjoy reading about a group of successful innovative and creative thinkers. Much emphasis is put on intuition and instinct, the value of being naive, and forging onward without a definitive game plan. Passion and an instinctual trust in one's own abilitity to succeed, is a recurrent character trait of most of those interviewed.

MEDITATION, YOGA AND LETTING GO TO CURE "STALLED" THINKING
I have read many books on creativity, taken many creativity courses, and had much training in Sidha TM and advanced yoga, and I found this book to be a pleasant surprise. The authors have captured much of the best of the techniques that have worked well for me in one book, that does not require the intense preparation that I went through to learn similar lessons. I found my own creativity greatly recharged from reading this book. I also liked the many references to the works of others on creativity, so this book also becomes a good starting place for you if you have not done much work in this area. The main missing link here is that the authors do not discuss "group" creativity. For information on that subject, I suggest that you read CREATIVITY IN CONTEXT and CORPORATE CREATIVITY, which will be very beneficial to you.