The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time
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Average customer review:Product Details
- Amazon Sales Rank: #276228 in Books
- Published on: 2006-08-29
- Original language: English
- Number of items: 1
- Binding: Paperback
- 336 pages
Editorial Reviews
Daily Mail
a gripping book, written like a detective story...expertly told
About the Author
David A. Vise is a Pulitzer-Prize winning reporter for The Washington Post. He has written several books including New York Times Bestseller “The Bureau and The Mole: The Unmasking of Robert Philip Hanssen, The Most Dangerous Double Agent in FBI History.” He has also received the Gerald Loeb Award for Distinguished Business and Financial Journalism.
Customer Reviews
Pure Inspiration!
In my view this book sits alongside Losing My Virginity by Richard Branson for inspiration and honesty - mistakes and all! It's a must for any budding or armchair entrepreneur and demonstrates the 100% focus required to start up and maintain a multi-billion dollar company, whilst fiercly defending an original ethos. The culture within the Googleplex is discussed at length and it's clear that this was how they recruited and retained their staff. However, although it was not overtly mentioned in the book it was clear that Brin and Page demonstrated a inpeneterable partnership and strong leadership, even Schmidt was an outsider. If this leadership was not present from the beginning the story may have been different - a lesson for many organisations, I think. A brilliant book my Mr Vise, thanks.
Almost 5 stars
A very interesting book. The writer starts off in a very sycophantic manner, praising Google as if the sun shines out of their HQ. Later in the book the writer covers some more of dodgy practices that Google partake in.
I get the feeling that the reader is being taken on the same journey as the writer; From "Do No Evil" to "Do Lots of Good, but turn a blind eye if it makes Google lots of money".
In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google
Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
A 'must read' for Human Resources Executives
Ok, so we all know a fair bit about Google. Their search tool is the most popular and their brand is like gold - but what goes on inside the Googleplex? This book is a fascinating insight into the creation and growth of a truly unique and engaging workplace. Whatever your industry and whatever the history of your organisation, there are lessons to be learned here about the economic benefits to your business of having a highly engaged and productive workforce and some thoughts on how to get there.



