Product Description

Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go–to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts–and–bolts guide covers all aspects of the coaching business with step–by–step instructions and real–world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:
∗ Seven tools for making a great first impression
∗ Fifteen strategies for landing ten paying clients
∗ Seven secrets of highly successful coaches
∗ Ten marketing mistakes to avoid


Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

Product Details

• Amazon Sales Rank: #167091 in Books
• Published on: 2003-12-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

From the Back Cover
Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go–to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts–and–bolts guide covers all aspects of the coaching business with step–by–step instructions and real–world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:

• Seven tools for making a great first impression
• Fifteen strategies for landing ten paying clients
• Seven secrets of highly successful coaches
• Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

About the Author
STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty–nine books and manuals on various topics in psychology and mental health.

Customer Reviews

To market, to market
Fairley & Stout will not teach you how to go about becoming an accredited coach or how to develop the sorts of skills from which you hope to earn a living: these you will have to learn elsewhere. However, once you feel confident enough to set up your own business, this book will become an invaluable source of ideas and information. Fairley & Stout focus on that one strategic dimension which many small businesses skimp upon ... Marketing!

If you are setting up your own business, you will need to demonstrate your competence in your chosen profession - you will need to offer quality goods and services. But building a better mousetrap is never enough. To succeed in business, you have to sell, sell, sell. This may be an alien concept for anyone coming to coaching from, say, counselling, social work, or psychology. Nevertheless, marketing may be the lynchpin in your success or failure.

Fairley & Stout offer an excellent introduction to the arts and science (or is it witchcraft) of marketing. They focus on the specific challenge and tasks of marketing a professional coaching business - the lessons could equally apply to anyone setting up in private practice as a therapist or counsellor - making a primary distinction between personal coaching and executive coaching. They do tend to concentrate on executive coaching - where there is potentially more money - but the lessons are well delivered and highly relevant.

The authors take you, step by step, through the challenges of marketing your business. Note the emphasis on 'challenge' - no one in coaching talks of problems! They offer stimulating and coherent advice, page after page.

Well-written, highly accessible, the information is presented in logical fashion, but never as a blueprint. Working in an arena where you will be required to motivate and inspire, Fairley & Stout do an excellent job of emphasising that coaching is a creative business. They offer sound starter advice ... leaving you the scope to hone your skills by creating and re-creating different and better means of overcoming the challenges you will face. Creatively stimulating, this book should tickle your imagination and motivate you to want to succeed.

Of course, the major lesson delivered by the book is that it will be hard work. The authors are realists. You will have to be proactive, you will have to go out there and sell yourself and your services, but they do provide you with a first-class starting block. Excellent book, limited only by its concentration on American rules and regulations ... or maybe this is another challenge, inviting you to translate it into local knowledge.

Practical marketing advice for coaches
A good resource for coaches or people considering developing a coaching practice; smart tips for budgeting, billing, building a client base, and expressing your value in terms of results, not just the services you offer. Useful and practical.

Get your services to market
Many people who want to enter the world of coaching recognize the importance of acquiring the right skills and abilities, together with becoming accredited. However, this accreditation does not mean that you have the skills to market your services and that is the gap this book fills.

Fairley & Stout deal very effectively with how to identify your target market, dependent upon which style of coaching you undertake. It is full of great practical tips and advice like how to build a client base and how, in these times of reduced learning and development budgets, to demonstrate a return on investment for your prospective clients. They do not pretend that the process is easy and make it clear, throughout the book, that your level of success will depend on your level of effort.

For any coach who is intending to start their own business this book will prove invaluable and, from my experience, is one that you will keep revisiting.