Product Description

What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen insights on: The power of enthusiasm How to conquer fear The key word for turning a sceptical client into an enthusiastic buyer The quickest way to win confidence How to deliver a winning sales talk Seven golden rules for closing a sale

Product Details

• Amazon Sales Rank: #11316 in Books
• Published on: 2004-04-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author
Frank Bettger was the author of the famed bestseller HOW I MULTIPLIED MY INCOME AND HAPPINESS IN SELLING (Random House). He died in 1981.

Customer Reviews

A classic. Timeless advice that will ensure success
My boss gave me this book when I hit my first big dip in sales in my current job. It turned my attitude around and lifted me back up (mentally and performance-wise).

Frank Bettger's story is truly inspirational. Even though it was first published in 1947, it's lessons are just as relevant now as they were then. I recommend anyone going through sales training with us - novices and veterans alike - to read this book.

If you're browsing contemporary sales books, you will not get the results you're looking for from any sophisticated approach until you understand and apply the fundamentals suggested by Frank Bettger.

For additional inspiration I also recommend 'The Greatest Salesman in The World' by Og Mandino.

The only sales book that I've ever wanted to re-read
"The only sales book that I've ever wanted to re-read". Doesn't that say it all? I've read many books on sales and tend to end up feeling disappointed when I've finished them. They either try to be inspirational and end up being preachy, or they present methods for increasing sales effectiveness that are difficult to believe in (and therefore implement), or they contain too many different ideas and I end up without any clarity.

What Bettger does here is present a simple autobiographical look at his life in sales that describes his methods, ideas, problems and triumphs in such a way that you can easily extract the fundamentals of his success and feel genuinely enthused enough to finish up wanting to put them into immediate practise!

If, like me, you've read a few sales books already then this one probably won't teach you much that is new, but its style, readability and believable realism had a way of catalysing all the clutter that I carried around in my head into a clear set of tactics that I can actually use.

The most inspirational business book I have read.
A friend gave me a copy of this book in 1973, and I didn't pick it up to read for the first time until one rainy Sunday afternoon in February of 1977. To my surprise, I couldn't put it down, and I have read it numerous times through the years. I have given out copies of this book as a gift to several of my friends who are in various areas of sales, and everyone of them have told me know how much they enjoyed it. I still pick it up to spot read a particular chapter when I need motivating, and it never fails to pick me up. I regret that I was not fortunate enough to have met this remarkable gentleman during his lifetime. His personal story is truly inspirational. I highly recommend this wonderful book to anyone, whether they are in sales or not.