Product Details

• Amazon Sales Rank: #975165 in Books
• Published on: 2002-12-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 448 pages

Synopsis
This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

Customer Reviews

THE business support for complementary health professionals.
Cherie really knows the ups and downs of running a self-employed business in this field. Whether you're just starting out, wanting to focus on a particular client group or looking to boost an existing practice, you're sure to find the help that you need. I wish I had read this book 10 years ago when I was first starting my hypnotherapy practice. Reading this book has enabled me to successfully establish my practice with my target client group. I regularly return to this text to keep my practice growing healthy and strong.

Essential business primer for a new healthcare professional
While bookstore browsing, this book literally jumped off the shelf at me. I wondered why a book entitled "Business Mastery" was in the health section; after I flipped through, I knew the reason. It is geared towards new health care professionals, either in school or new graduates, and also is of value to experienced professionals, as myself.

This is more a handbook on how to get in touch with what you want out of a private practice, and how to make it materialize. The first section is an excellent right-brained exercise in gathering left-brained materal to transform into a business plan.

As an experienced physician with an established practice, I found some useful techniques to renew my practice focus. I have since used the book as a basic text in a business class for new health care professionals, and in consulting new professionals wanting to build a large, successful practice.

I love this book
I love this book. I enthusiastically recommend it to everyone.