Product Description

From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.

Product Details

• Amazon Sales Rank: #511251 in Books
• Published on: 2005-02-25
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author
Jeff Fisher is very knowledgable in design career advice. He runs his own business, focusing on identity designs, and has received nearly 400 awards for his work. He is a frequent contributor to top industry magazines.

Customer Reviews

Essential reading for design professionals
Jeff Fisher has written a book that has something for designers at any stage of their career: either just starting out or old "designosaurs", as Fisher calls them.

The book is written in an engaging, conversational tone and, unlike many design manuals written by American authors, the advice it offers is universal rather than specific to the US. This is mainly because Fisher quotes many sources from around the world, and every designer he spoke to provides their own unique perspective. Fisher himself speaks from extensive experience, and he provides many real-world examples of shortcuts and pitfalls.