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Why We Buy: The Science of Shopping
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| List Price: | £11.43 |
| Price: | £6.58 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
35 new or used available from £4.92
Average customer review:
Product Details
- Amazon Sales Rank: #10328 in Books
- Published on: 2008-12-30
- Original language: English
- Number of items: 1
- Binding: Paperback
- 320 pages
Customer Reviews
You should buy why we buy
This is fascinating book based on solid research. If you enjoy delivering true results this book gives you a great insight into the workings of a retail consumer and why they buy. It also goes into the differentiators in the way men and women buy, which touches on some product design, store plan and merchandiser issues.
If you're a professional designer working in the retail field, this books well worth reading and having as a reference point in your armory
